В этом курсе рассматривается, как цифровые инструменты, такие как Интернет, смартфоны и 3D-печать, преобразуют мир маркетинга, меняя роли и подходы как фирм, так и потребителей. Маркетинг в цифровом мире — это один из самых популярных курсов Coursera; у него более чем 250 000 слушателей, и он получил от Class Central звание одного из 50 лучших МООК всех времен (https://www.class-central.com/report/top-moocs/).
Маркетинг в цифровом мире
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
27 hours to complete
3 weeks at 9 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
21 assignments
Taught in Russian
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
В первом модуле вы познакомитесь с курсом, вашим преподавателем, сокурсниками и нашим учебным окружением. В этом модуле вы узнаете, как новые цифровые инструменты позволяют клиентам играть более активную роль в разработке и распространении продуктов.
What's included
10 videos8 readings6 assignments2 peer reviews
В этом модуле вы узнаете, как новые цифровые инструменты позволяют клиентам играть более активную роль в продвижении продуктов.
What's included
8 videos3 readings5 assignments2 peer reviews
В этом модуле вы узнаете, как новые цифровые инструменты изменяют распределение продуктов и перекраивают ландшафт ритейла.
What's included
8 videos3 readings5 assignments2 peer reviews
В этом модуле вы узнаете, как новые цифровые инструменты позволяют клиентам играть более активную роль в определении цен, которые они платят за покупаемые продукты.
What's included
9 videos4 readings5 assignments2 peer reviews
Instructor
Offered by
Recommended if you're interested in Marketing
Coursera Project Network
Johns Hopkins University
Macquarie University
Yale University
Why people choose Coursera for their career
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.